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Logo

The original Travelodge logo felt like it was missing a lot. It could not connect to customers and did not possess a Hotel feel. It was cold and unwelcoming, but here at Travelodge, we strive to do the opposite as warm and welcoming. The new logo is much cleaner and has characteristics that fit our brand and aesthetic. Travelodge as a hotel has a modern chic aesthetic, and the colors bring that into play. The sunshine that is a Travelodge staple really brings in that warmth we want to bring to the public. 

Old

New

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Corporate Colors

Two Main Colors - Use Tints From These Colors

Color 1:

Pantone: 134

CMYK: 0 11 82 0

RGB: 253 210 110

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Color 2: 

Pantone: 316

CMYK: 100 13 0 67

RGB: 4 73 84

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Typography

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The word Travelodge is in all uppercase, and in Mencken Std Head Compress regular weight. It is using Pantone 316. There is one point of extra space between the R and the A as well as the V and the E.

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Clearance Area

Look at the x-indicator which is the height of T in Travelodge when designing with the clearance area in mind. Nothing should come within the borders of the clearance area. 

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Construction

The main elements of the logo include the "Travelodge" in Mencken Std Head Compress, "by wyndham" in Cherolina, and the sun graphic.

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Correct Usage

Regular

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One Color

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Black and White

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Inverted

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Incorrect Usage

Do not change the typography or colors

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Change the actual scale of the logo

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Add or remove from the logo

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